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Bajaj Auto and British motorcycle brand Triumph on Wednesday launched co-developed Triumph Speed 400 and Scrambler 400 X motorcycles in India. These motorcycles were unveiled globally in London last week. The two companies formed a global partnership in 2017. Triumph Speed 400 has been priced at Rs 2.33 lakh with the inaugural price of the bike for the first 10,000 customers pegged at Rs 2.23 lakh, the two partners announced at the launch event on Wednesday. Speed 400 will be available in the market from mid-this month while Scrambler 400 X, whose price is yet to be announced, will hit the market by October this year. At the launch, Bajaj Auto Managing Director Rajeev Bajaj said, "we are hopeful of (achieving) significant volume" with the launch of the two new motorcycles, developed in partnership with Triumph. He said that the motorcycles will be produced at Bajaj Auto's new manufacturing facility in Chakan, which currently has a capacity to produce 5,000 units of these bikes pe
Bajaj Auto Ltd and British bike maker Triumph Motorcycles on Monday said they have completed transfer of the latter's India sales and marketing operations to the Indian firm. The two companies would also be launching a jointly developed mid-sized range of bikes later this year. The development is part of the strategic partnership between the two companies announced in 2020 under which they planned to collaborate to create a new range of mid-sized Triumph Motorcycles. The partnership offers Triumph an opportunity to further build their business as the portfolio expands, Bajaj Auto Executive Director Rakesh Sharma said in a statement. "We will also leverage our formidable distribution network to rapidly expand the exclusive Triumph stores in India in preparation for the soon-to-be-launched, exciting new motorcycles," he added. As part of the partnership, the current 15 Triumph Motorcycle dealerships will be managed by Bajaj Auto but will remain exclusive to the brand and continue to