TV Viewership

Tata IPL 2024: Star Sports experienced an 18% increase from the previous edition in terms of total watch time, with viewers spending 356,000 million minutes

The India-Pakistan match of the ICC Cricket World Cup played on Saturday created a new viewership record with the peak touching the 3.5 crore mark, according to Disney HotStar. The peak concurrency, which is the highest number of viewers during a live stream, for the Indo-Pak match on its OTT platform Disney+ Hotstar was nearly 3.5 crore. With this, it has surpassed the peak concurrency of 3.2 crore viewers of the IPL final between Chennai Super Kings and Gujarat Titans, played earlier this year. The match was also live telecast by Disney Star on Star Sports network but viewership numbers will be released only a week later by the television audience measurement body Broadcast Audience Research Council (BARC). Disney Star has exclusive broadcast and media rights for both linear and digital platforms. The India-Pak match was also screened by the leading multiplex operator PVR INOX at its selected cinema halls, where it reported a large number of visitors coming to watch the ...

The seven matches in Week 6 crossed a peak concurrency of three crore with the MI vs RCB match registering a peak concurrency of 4.7 crore, the highest for week 6

If viewership of television (Sports18) and digital (JioCinema) were combined, the broadcaster said, then the Fifa World Cup saw 40 billion minutes of watch time being registered during the tournament

Viewership grew nearly 11 per cent over first 48 matches and almost 51 per cent over first 19 matches

The overall TV sports market is expected to touch Rs 9,830 crore and sports digital revenue will hit Rs 4,360 crore by FY26, according to a report. The digital revenue for sports, which was Rs 1,540 crore in FY21, is expected to grow three-fold to Rs 4,360 crore in FY26, it added. While Cricket continues to dominate the sports viewership in India with the IPL season having the most significant impact, other non-cricketing franchise-based events such as kabaddi, football, kho-kho etc are also witnessing traction. In the first nine months of 2022, the sports viewership in India stood at 722 million and is estimated to surpass the 776 million viewership of the pre-Covid year of 2019, as per the report. The digital revenue for sports is growing with a high double-digit CAGR of 22 per cent, said the joint report by industry body CII, KPMG and India Broadcasting Digital Foundation. "The same is likely to be driven by organic growth in the number of OTT viewers in India, as well as an ..

Comments come as the broadcaster becomes the second to exit the body in seven months

Zee Media sent a letter to the TV viewership measurement company on Friday evening, said sources

It was some concrete changes made prior to the season and during it that played a catalyst for various fresh changes. Here's the list of seven such things that made the IPL 2022 interestingly unique

Since we can't now reduce the number of teams or force owners to spend more, IPL could have peaked. This is bad news for the BCCI.

The T20 World Cup registered a cumulative reach of 238 million till last week which included the Qualifiers and first 12 games of Super 12 stage, Star India said in a release

Fans in stadiums account for a minuscule portion of the audience for whom athletes perform. It's the global TV audiences from which sports bodies derive their revenues

The trend is in line with what has been visible since the 'unlock' phase began last year, when pent-up demand began pushing up ad volumes on TV

Star India, the official broadcaster of the Indian Premier League (IPL), on Friday said the opening match of the T20 event clocked 323 million total impressions

Star India and Disney+ Hotstar have locked 18 sponsors for TV and 14 for digital

Bio-secure bubbles, virtual production, rigorous protocols to contain virus spread; focus shifts to TV and digital audiences

An unreleased study busts popular myths around television viewership

Star Sports is looking at starting two-three more regional feeds to boost its IPL's penetration in various regions

Television consumption by Indians increased nine per cent to 999 billion weekly viewing minutes on the back of the COVID-19 pandemic in 2020, rating agency BARC said on Monday. The average time spent by every viewer increased to 4 hours and 2 minutes a day in 2020 from 3 hours 42 minutes in 2019, the Broadcast Audience Research Council (BARC) said attributing the rise in viewership to the lockdowns where people were forced to be indoors for an extended period. The general entertainment channels (GEC), the biggest category of TV viewing, gained nine per cent by viewing minutes, movie watching was up 10 per cent, kids reported a 27 per cent increase, while music (-11 per cent) and sports (-35 per cent) showed a decline. News, where BARC's own record came in for a lot of scrutiny with the arrest of its former chief executive Partho Dasgupta leading to a stopping of the rating publishing, saw a 27 per cent increase, it said. BARC CEO Sunil Lulla said the peak of TV viewing was in March

18 sporting events will keep viewers and advertisers busy in 2021