TV Viewership In India

Tata IPL 2024: Star Sports experienced an 18% increase from the previous edition in terms of total watch time, with viewers spending 356,000 million minutes

MI vs CSK witnessed 63 million concurrent viewers tuning in during Dhoni's batting, making it the highest for this season

Once Zee and Sony are merged, the new company will compete with Disney Star and Viacom18 for a larger share of advertising revenue and more content, according to media experts

Zee Media sent a letter to the TV viewership measurement company on Friday evening, said sources

A closer look at the numbers for 2016, 2018 and 2020, shows that just over half of TV viewers and homes have always been in rural India

Khanchandani is the 13th person to be arrested in the case so far

At stake is the Rs 78,800-crore TV industry revenue (subscription and advertising put together), as estimated by EY as of 2019

The growth in viewership in the first half of 2020 was led by news, kids, and movie channels, BARC said.

For many who believe that TV is dead, this tells you a different story

Of the top 10 kids networks almost all - Viacom 18, WarnerMedia, Disney, Sony Yay, Discovery Kids, and Sun Network - have seen a rise of 20-100 per cent in viewership.

BARC measures television viewership in India. Set up in 2015, members include advertisers, agencies, and broadcasters.

Non-prime time viewership also remains high in Hindi-speaking markets, growing 97 per cent in the week under review.

37 per cent jump in weekly viewing minutes; Ramayana top-rated weekend show

The view on the efficiency of the rating agency and the transparency with which it provides TV viewership data is split

Children have a significant share of eyeballs on non-kids' channels too