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The Good Glamm Group has announced the acquisition of 51 per cent in Tweak India, a digital media company founded by Twinkle Khanna, in a cash and stock deal. This will help Good Glamm Group to further enhance its content-creator-commerce strategy via Tweak's content which engages the Tier 1 demographic, said a joint statement Post this acquisition, Mumbai-based Tweak India will function under Good Media Co led by Priyanka Gill, co-founder, Good Glamm Group, and CEO, Good Media Co. While "Tweak India's founder & CEO Twinkle Khanna will continue in her role and will also become a shareholder of the Good Glamm Group," it said. The Good Media Co comprises digital media platforms, including POPxo, ScoopWhoop, BabyChakra and MissMalini Entertainment. "When combined together this gives Good Glamm Group access to diverse audiences across Tier 1, Tier2 and Tier 3 cities. The Good Media Co now generates over 4 billion monthly impressions and has over 200 million unique users. This digital
A study was done by Mumbai-based Indian Institute of Human Brands, promoted by adman Sandeep Goyal
She called a Twitter account, "regressive" for assuming she would share her husband's ideology