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US retail major Walmart on Thursday said it is increasing its food and snack products sourcing by adding new popular Indian brands like Bikano, Britannia and Jayanti Spices for the US market ahead of Diwali. Bentonville-based retail giant Walmart has also set a goal of sourcing goods worth USD 10 billion from India annually by 2027. The announced lineup of new food and snack products will cater to Diwali celebrations. "Together, they will supply a diverse range of well-loved snacks and food products to Walmart's US customers," a statement said, adding that "offerings include premium tea, ready-to-eat and frozen foods, traditional snacks, spices, and festive packs". Products by India's leading food companies like Britannia and Bikano will be available this Diwali, while brands, such as Regal Kitchen and VAHDAM, are already available to the Walmart US customer, it noted. Jayanti Spices and Hyfun Foods currently have products under Walmart's Great Value brand. Walmart, Executive Vic
Multinational retailer Walmart announced the launch of a dedicated page for Indian sellers to register and sell on the company's marketplace site. The company hosted a global seller meet in Jaipur on Tuesday, kicking off a series of regional events to help prospective sellers with insights and knowledge on consumer and category trends and assist with onboarding support and catalogue setup, a release said. "India is a priority market for Walmart, and the dedicated landing page builds upon our commitment to Indian sellers. Walmart Marketplace strives to unlock the potential of Indian businesses by giving sellers access to customers around the world," Michelle Mi, Vice President of Emerging Markets and Business Development for Walmart stated in the release. "Through dedicated onboarding support and expertise in navigating global supply chains, we are empowering sellers with the tools they need to thrive in the US marketplace and beyond," the release added.