Wildcraft

The Covid-19 pandemic has spurred consumer goods firms to work with Big Blue to drive their digital transformation efforts, write Peerzada Abrar and Sai Ishwar

Flipkart- and Sequoia Capital-backed company looks at selling over 30 million face masks this quarter

The masks have a three-layered filtration system to filter coarser dust particles, bacteria and even droplets

Wildcraft will expand its range of products, build brand awareness and visibility

Company eyes apparel and footwear with aim to fulfil head to toe needs

It is expecting to close current financial year with sales of Rs 400 crore, as opposed to Rs 300 crore from past year