WPP

Few companies are insisting on a full-time return to the office, with most preferring hybrid models that allow some flexibility

Nothing is easy in today's world. Being an independent has its own set of challenges, said he

Deal size not known immediately, marks the exit of the Balsaras from the agency

The move by WPP has implications for the Indian market, since the latter is the fifth largest for the global advertising giant.

Business grew 10% in 2019, ahead of Brazil's rate of growth

Singh's elevation as COO comes when global ad agency managements are giving top priority to the India market and to talent emerging from there

The three-year overhaul will cost WPP 300 million pounds ($380 million)

Read takes over the $20.7 bn company at a difficult time however as cautious clients question everything they spend and Facebook, Google and consultants such as Deloitte encroach on its turf

For Rediffusion, the gains are bigger, since it paves the way for the emergence of one of India's largest independent agencies

Global advertising firm WPP today said its media investment arm GroupM will fully acquire Indian mobile marketing agency Madhouse, and it has sold its stakes in all the joint ventures with Rediffusion. It currently holds 50 per cent stake in Madhouse. "GroupM will move to full ownership of the mobile marketing agency Madhouse, from its current 50 per cent interest," it said in a statement. Madhouse has offices in Mumbai, Delhi and Bengaluru and its clients include some of the leading brands in the country. "This acquisition will provide GroupM clients enhanced access to innovative mobile solutions, ad products and targeting technology," it added. WPP's companies Sudler, Wunderman and Y&R, which now operate as joint venture agencies with Rediffusion, will be developed as wholly-owned agencies, with WPP selling its stakes in the current Rediffusion joint ventures, it said. However, there will be no change to Wunderman's existing India businesses, it added. CVL Sriniva

The combined data analytics unit in the country will be called Kantar Analytics Practice