YouTube India

The cost of the Premium Lite plan is half that of the standard Premium plan. While the plan works across devices as before, it now limits ads rather than completely removing them

The new features include an improved miniplayer for multitasking, a sleep timer, badges, upgraded YouTube experience on TV, and more

At Made on YouTube event, the video streaming platform from Google announced several new features for both viewers and creators

YouTube has announced a price hike for its Premium plans in India, impacting Individual, Family, and Student subscriptions. The revised rates, effective immediately, see significant increases

YouTube Shorts, a 60-second video format which made its global debut in India in 2020, has surpassed a trillion views, YouTube CEO Neal Mohan announced on Wednesday as he highlighted the global impact of Indian content creators. Mohan, who was speaking at the YouTube Brandcast 2024 event here, said YouTube has become a platform that enables people to tell their stories. "Indian creators are making videos inspired by local trends that go on to define global culture. YouTube is number one in reach and watch time in India. And we just passed a huge milestone. Shorts, which we first launched in India, now have trillions of views here," he said. YouTube is the most streamed service on Connected TVs (cTV) in India with viewership growing 4x in the last three years, he added. "These creators and artists have business strategies, writers' rooms, and production teams. They're creating programs that people love to watch. And along the way, they're redefining entertainment, news, and educatio

YouTube is changing its policies about firearm videos in an effort to keep potentially dangerous content from reaching underage users. The video sharing platform owned by Google said Wednesday it will prohibit any videos demonstrating how to remove firearm safety devices. In addition, videos showing homemade guns, automatic weapons and certain firearm accessories like silencers will be restricted to users 18 and older. The changes take effect June 18 and come after gun safety advocates have repeatedly called on the platform to do more to ensure gun videos aren't making their way to the site's youngest users, potentially traumatising children or sending them down dark paths of extremism and violence. Katie Paul, director of the Tech Transparency Project, said the change was welcome news and a step in the right direction. But she questioned why the platform took so long to issue a new policy, and said her group will look to see how effectively YouTube enforces its new rule. Firearms

The advertisements were however pulled down after they were approved from YouTube, but before they could be published, the report said

The platform, however, won't require creators to disclose content that is 'clearly' unrealistic, animated, includes special effects, or has used generative AI for production assistance

The feature is gradually rolling out for iPhone users while there has been no confirmation about the availability on the Android app

The advent of smart TVs is changing both streaming and broadcasting

Tiktok, in a statement to Reuters, referred to UMG's narrative as "false" and said UMG's actions were not in the best interests of artists, songwriters and fans

Shift continues from TV to online in terms of engagement and monetisation: MPA report

From digitally issued vaccine certificates to the use of mass media to educate on vaccines, India, despite its socioeconomic disparities, a shining example to the world in countering vaccine hesitancy

'I think the living-room consumption of YouTube will definitely continue to grow. This segment is going through the same phenomenon that made internet usage grow'

Assumption of nearly 40% people getting good returns against the reality of 90 per cent making losses

In India, the number of channels that earned a majority of revenue from Fan Funding products in December 2022 saw an increase of over 10 per cent compared to the prior year

The Centre on Thursday said that since December 2021 it has issued directions to block 122 YouTube news channels for carrying content related to the "sovereignty and integrity" of the country. Information and Broadcasting Minister Anurag Thakur, in a written reply in the Rajya Sabha, said the channels carried content that was violative of Section 69A of the Information Technology Act. "Ministry of Information & Broadcasting has, since December, 2021, issued directions for blocking from public access of 122 YouTube based news channels for carrying content violative of section 69A of IT Act, 2000, in the interest of sovereignty and integrity of India, defence of India, security of the State, friendly relations with foreign States or public order or for preventing incitement to the commission of any cognizable offence relating to the above," he said. Thakur said that when it comes to electronic media, all private satellite television channels are required to adhere to the Programme ..

Deepfake videos are not in the interest of YouTube as none of the stakeholders want to associate themselves with platforms that allow fake news or misinformation, a senior company official has said. YouTube, India Director, Ishan John Chatterjee on Thursday said the firm complies with all local laws and continues to engage with the government on all emerging issues. "I want to reiterate that misinformation, in general, and deepfakes in AI is actually not in our interest at all. As a platform, if you look at the different stakeholders that we serve, and let us take the three broad ones i.e. users or viewers, creators and advertisers, none of them want to be associated with a platform that allows fake news (or) misinformation," Chatterjee said. YouTube's intentions are very aligned with the government and key stakeholders that it has to address, he added. "We comply with all local laws and continue to engage with the government and industry stakeholders on emerging issues." He was .

YouTube has not yet confirmed if the platform will be available for free users as well after its testing phase is over

Attempt to bring down misinformation before elections