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YouTube Shorts, a 60-second video format which made its global debut in India in 2020, has surpassed a trillion views, YouTube CEO Neal Mohan announced on Wednesday as he highlighted the global impact of Indian content creators. Mohan, who was speaking at the YouTube Brandcast 2024 event here, said YouTube has become a platform that enables people to tell their stories. "Indian creators are making videos inspired by local trends that go on to define global culture. YouTube is number one in reach and watch time in India. And we just passed a huge milestone. Shorts, which we first launched in India, now have trillions of views here," he said. YouTube is the most streamed service on Connected TVs (cTV) in India with viewership growing 4x in the last three years, he added. "These creators and artists have business strategies, writers' rooms, and production teams. They're creating programs that people love to watch. And along the way, they're redefining entertainment, news, and educatio
Deepfake videos are not in the interest of YouTube as none of the stakeholders want to associate themselves with platforms that allow fake news or misinformation, a senior company official has said. YouTube, India Director, Ishan John Chatterjee on Thursday said the firm complies with all local laws and continues to engage with the government on all emerging issues. "I want to reiterate that misinformation, in general, and deepfakes in AI is actually not in our interest at all. As a platform, if you look at the different stakeholders that we serve, and let us take the three broad ones i.e. users or viewers, creators and advertisers, none of them want to be associated with a platform that allows fake news (or) misinformation," Chatterjee said. YouTube's intentions are very aligned with the government and key stakeholders that it has to address, he added. "We comply with all local laws and continue to engage with the government and industry stakeholders on emerging issues." He was .
YouTube is rolling out new rules for AI content, including a requirement that creators reveal whether they've used generative artificial intelligence to make realistic looking videos. In a blog post on Tuesday outlining a number of AI-related policy updates, YouTube said creators that don't disclose whether they've used AI tools to make altered or synthetic videos face penalties including having their content removed or suspension from the platform's revenue sharing program. Generative AI has the potential to unlock creativity on YouTube and transform the experience for viewers and creators on our platform, Jennifer Flannery O'Connor and Emily Moxley, vice presidents for product management, wrote in the blog post. But just as important, these opportunities must be balanced with our responsibility to protect the YouTube community. The restrictions expand on rules that YouTube's parent company, Google, unveiled in September requiring that political ads on YouTube and other Google ...