Bajaj Auto plans to cut entry-level motorcycle models by a third

Move aimed at sharpening product amid high demand for cheaper bikes

Bajaj Auto plans to reduce the number of entry-level models in the motorcycle market by a third as it seeks to sharpen its portfolio and reduce the working capital burden on its dealers, the company’s top officials said. 

“We are in the process of sharpening our product portfolio,” Rakesh Sharma, executive director of Bajaj Auto, told Business Standard, adding that the move will include reducing the number of offerings at least by one-third. “A very high number of variants add to the working capital burden of the dealers,” Sharma said.

“We haven’t received any such communication from the company as yet, but