Business Standard

Bajaj Auto, Triumph Motorcycles to firm up partnership agreement soon

The first Made In India Triumph model from the new venture is likely to be a 400cc motorcycle that will roll out of Bajaj's Chakan facility by the end of 2021

Bajaj Auto, Triumph Motorcycles to firm up partnership agreement soon
Premium

Shally Seth Mohile
Two years after they announced a partnership to co-develop middle displacement (400cc to 700cc) motorcycles for India and neighbouring markets, Bajaj Auto and the UK’s iconic motorcycle brand Triumph Motorcycles are in the process of finalising agreements on production, investment distribution, marketing, and sales.

Albeit with differences, the broad contours of the agreements with Triumph will be benchmarked to Austrian bikemaker KTM AG, given that the latter has paid huge dividends to the partners with brisk volumes, market access, and cost benefits in its 12-year tenure. Bajaj, which holds 48 per cent in KTM, produces, sells, and markets KTM models

What you get on BS Premium?

  • Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • Pick your 5 favourite companies, get a daily email with all news updates on them.
  • Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • Preferential invites to Business Standard events.
  • Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
VIEW ALL FAQs

Need More Information - write to us at assist@bsmail.in