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BMW group's Mini brand grows and stays strong where others pack up

The storied automobile brand owned by the BMW group has established itself as a premium small car brand in India boosting its sales to over 500 units last year

BMW Mini
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The Mini, which comes in bold racing stripes and British colours and features retro interiors and racy design, is a match for its target audience. In addition, the car owners appear to be steadfastly loyal

Pavan Lall Mumbai
Ten years after it drove into India, Mini is already starting to make a mighty statement.

The storied automobile brand owned by the BMW group has established itself as a premium small car brand in India boosting its sales to over 500 units last year, up by over 30 per cent since 2016, company officials say.

What makes Mini’s performance unique is the fact that lifestyle brands such as the Volkswagen Beetle or the Fiat 500 have not only lagged but they’ve even shut down production in India and, in some cases, worldwide as well.

The cars, which start at around Rs 35

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