India is one of the few countries where willingness to pay for advanced technologies is fairly promising, according to Deloitte’s Global Automotive Customer Research for 2020.
The survey revealed that two out of three Indians are willing to pay up to Rs 50,000 for connected technologies. By 2025, most cars in India are expected to be connected to users’ homes and offices. Partnerships between OEMs (original equipment manufacturers) and insurance companies (that may want to use data from the car to design personalised products) are likely to increase significantly, the survey said.
Connected car technology in India is still at a nascent