Non-white car sales see marginal rise, but white still top choice in India

Car sales black, grey, blue, red, green, and gold rose by a few percentage points in 2022

What, one might ask, is the point of automotive (auto) majors offering a full palette of paint colours when the vast majority of car buyers simply choose white? While white is a colour, how did the nation’s colour selections get to be so bland? While the sale of non-white coloured cars increased marginally in 2022, with car buyers becoming more experimental and aspirational, the country’s love affair with white rides continued. In fact, they constituted more than two-fifths of total passenger vehicle (PV) sales last year.

About 42.2 per cent of cars sold in India in 2022 were white. This