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Sunday, December 22, 2024 | 08:51 AM ISTEN Hindi

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For Kia, the name is the game in India's hyper-competitive auto market

The Korean car-maker's rebranding just two years after entering India points to ambitions beyond cars

Kia motors, Kia
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With a portfolio of only three products, the Seltos, Sonet and Carnival, it has been one the fastest car-makers to achieve the milestone of 250,000 unit sales in the country

Pavan Lall Mumbai
It’s not unusual for automotive players to change their names when they are acquired by another firm or are operating in foreign markets to avoid the possibility of their brand name turning out to mean something other than intended in a foreign language, or to create segment differentiation from what they were once seen in product and car terms. 

Korean car-maker Kia India, formerly known as Kia Motors India, said the new two-word name is a reaffirmation of its focus and priority for the Indian market. “As a part of our re-branding strategy, we will focus on leading the future

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