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French auto maker Citroën's challenging debut in Indian SUV market

The success of the storied French car brand, which enters the crowded Indian SUV market next month, will depend on its agility and speed to market

Citroën, suv C5 AIRCROSS
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‘Sustainability will be the challenge. Citroën will need at least five to six cars in the next couple of years for customer interest to continue in a market as competitive as this’

Pavan Lall Mumbai
On August 22, 1962, President Charles de Gaulle of France was travelling on a rain-slicked road when he became the target of an assassination attempt. Over hundred bullets peppered his motorcade. The Citroën was shredded. Gunfire blew out at least two of its tyres but his carriage, a sleek, aerodynamic Citroën called the DS 19,  aka “La Deesse” (The Goddess), had secret tech that would have made James Bond envious. Its self-levelling hydropneumatic suspension quickly adjusted wheel position to the flattened tyres and kept rubber in contact with the road. The driver regained control and accelerated to safety. Amazingly, de

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