Last week, Reliance Industries (RIL) and bp Future Mobility’s joint venture, Reliance BP Mobility (RBML), launched its first Jio-bp branded Mobility Station (basically a fuel pump) at Navde, Navi Mumbai, Maharashtra. A statement from RIL said the existing network of over 1,400 fuel pumps will be rebranded as Jio-bp.
Number-wise, RBML is currently one of the smaller players in India’s fuel retailing ecosystem with just 1,419 outlets as of March 2021. Comparably, public sector undertaking (PSU) fuel retailers commanded 69,333 outlets (see chart: In the tank). But despite the smaller footprint, RIL-bp ends up cornering well over 10 per cent