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General Motors promises to reboot Cadillac brand with electric SUV

The quicker push to sell the Lyriq is part of GM's strategy to take a leadership position in EVs and sell only zero-emission vehicles by 2035

The GM logo is seen at the General Motors Warren Transmission Operations Plant in Warren, Michigan. Photo: Reuters
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The quicker push to sell the Lyriq is part of GM’s strategy to take a leadership position in EVs and sell only zero-emission vehicles by 2035.

Jenny Gross and Johanna Lemola | Bloomberg
General Motors has promised to recast the Cadillac brand with electric drive, and it’s in a hurry to do it: The Cadillac Lyriq EV will go into production almost a year sooner than originally planned when it hits showrooms in early 2022.
 
The Lyriq will go on sale with a price of just under $60,000 with most options included and will kick off the GM luxury brand’s plan to go all-electric by 2030. If the market keeps embracing electric vehicles, Cadillac will ditch gasoline five years before the rest of the company.
 
The quicker push to sell the

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