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Honda Amaze crosses 400,000 cumulative sales milestone in India

Honda Cars India Ltd said its compact sedan Amaze has crossed 4-lakh cumulative sales mark in the country

Honda Amaze

Honda Amaze

Press Trust of India New Delhi

Honda Cars India Ltd (HCIL) on Thursday said its compact sedan Amaze has crossed 4-lakh cumulative sales mark in the country.

The Japanese automaker first introduced the model, now in its second generation, in the country in 2013.

"Honda Amaze has been a successful model for HCIL and is a key pillar of our business. The 4-lakh cumulative milestone for Amaze has been possible because of the love of our customers and support of our dealer partners," HCIL Senior Vice-President and Director (Sales and Marketing) Rajesh Goel said in a statement.

It is a contemporary sedan that matches customer expectations, and this milestone is a testimony that Amaze has struck the right chord with Indian customers, he added.

 

"With 42 per cent first-time buyers opting for Amaze, we believe it's a great choice as first car for customers that offers status of a much bigger sedan and great peace of mind with its lowest cost of maintenance to suit their budget," Goel said.

Honda Amaze comes with BS-VI-compliant 1.5-litre diesel and 1.2-litre petrol engines with manual and CVT (automatic) transmissions.

Thecompany sold 2.6 lakh units of first-generation Amaze till March 2018, while the second-generation Amaze has so far sold 1.4 lakh units since its launch in May 2018.

Being a popular model across metros and non-metros, tier-1 markets have contributed to almost 44 per centof the overall volumes whiletier-2 and -3 towns accounted for 56 per cent sales, HCIL said.

With thegrowing popularity of automatic transmission modelsamong customers, the share of automatics in Amazehas alsoincreased from 9 per cent in first generation to more than 20 per cent in second-generation version, it added.

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

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First Published: Aug 13 2020 | 4:43 PM IST

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