Honda Cars eyes comeback with a slew of new SUVs across multiple segments

Firm kick-starts feasibility study on a pure electric model

Honda Cars India is confident of making a comeback in India’s competitive passenger vehicle market, and plans to launch a raft of new SUVs targeted at multiple segments starting next year. The local arm of the Japanese carmaker has also started a feasibility study for a pure electric model and is sharpening focus on exports, the firm's top official said, adding that the worst is behind for the maker of the City and Amaze models.

“We are not happy in this position. The sedan is less than 20 per cent of the market and SUV is 40-50 per cent. We