By keeping the price of its latest City almost on a par with the older generation car, Honda Cars India (HCIL) is playing a competitive pricing game for a market that is super-sensitive to hikes in the current economic scenario.
On Wednesday, HCIL launched the fifth generation model of the City. The flagship sedan’s prices range from Rs 10.89 lakh to Rs 13.14 lakh for the petrol version and Rs 12.39 lakh to Rs 14.64 lakh for the diesel one. The new City’s automatic petrol version is only around Rs 40,000 more than the older version.
With it, Honda aims to fill