Monday, March 03, 2025 | 09:17 PM ISTहिंदी में पढें
Business Standard
Notification Icon
userprofile IconSearch

Honda Cars India plays a competitive pricing game with the new City

Honda aims to fill the wide gap in entry-level sedans that include Ciaz and Hyundai Verna as well as upper-level versions such as the likes of Honda Civic, Skoda Octavia and Toyota Corolla Altis.

honda city, Honda Cars India President & CEO Gaku Nakanishi
Premium

Honda Cars India President & CEO Gaku Nakanishi (left) at the launch of the 5th generation of the City. The sedan’s prices range from Rs 10.89 lakh to Rs 13.14 lakh for the petrol version and Rs 12.39 lakh to Rs 14.64 lakh for the diesel one

Shally Seth MohilePavan Lall Mumbai
By keeping the price of its latest City almost on a par with the older generation car, Honda Cars India (HCIL) is playing a competitive pricing game for a market that is super-sensitive to hikes in the current economic scenario.

On Wednesday, HCIL launched the fifth generation model of the City. The flagship sedan’s prices range from Rs 10.89 lakh to Rs 13.14 lakh for the petrol version and Rs 12.39 lakh to Rs 14.64 lakh for the diesel one. The new City’s automatic petrol version is only around Rs 40,000 more than the older version.

With it, Honda aims to fill

What you get on BS Premium?

  • Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • Pick your 5 favourite companies, get a daily email with all news updates on them.
  • Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • Preferential invites to Business Standard events.
  • Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
VIEW ALL FAQs

Need More Information - write to us at assist@bsmail.in