Business Standard

Hyundai India confident of keeping SUV lead as competition heats up

Hyundai's sister unit Kia Motors has also made big inroads in the SUV segment with the Sonnet and Seltos

Unsoo Kim, MD & CEO, Hyundai Motor India Ltd. at the launch of the new Hyundai Venue, in New Delhi (Photo: PTI)
Premium

Unsoo Kim, MD & CEO, Hyundai Motor India Ltd. at the launch of the new Hyundai Venue, in New Delhi (Photo: PTI)

Arindam Majumder New Delhi
Korean auto giant Hyundai is looking to up its ante as competition in the SUV segment becomes fierce. The automaker, which is the market leader with around 24 per cent share of SUV market--the most popular one in India’s auto market, will look to repackage its most popular variants with more features to increase their appeal among millennials.

Today, the carmaker introduced the facelift of its popular model in the sub-4m compact SUV--Venue in the Indian market. There are massive changes in the looks that ensure that the new Venue stands out compared to the pre-facelift model.

Hyundai has been facing tough

What you get on BS Premium?

  • Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • Pick your 5 favourite companies, get a daily email with all news updates on them.
  • Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • Preferential invites to Business Standard events.
  • Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
VIEW ALL FAQs

Need More Information - write to us at assist@bsmail.in