India’s sport utility vehicle (SUV) market share is gearing up for a hot pursuit race. Although South Korean carmaker Hyundai made a podium finish in 2021, market leader Maruti Suzuki India (MSIL) is putting finishing touches to its plan of finding its feet in what is being hailed as a battle of epic proportions in India’s fastest-growing passenger vehicle (PV) segment.
For MSIL, it will be the most important battle this year. It has seen its market share consistently erode due to weakness in this space.
Intensifying the fight is a rejuvenated and well-funded Tata Motors, raising the ante in a segment