Ki Mobility test drives an O2O model for EVs, conventional automobiles

Industry experts point out that this unique model could be a challenge or an opportunity for the company in the coming days as there is no successful model to follow

As electric scooters and cars gear up to hit Indian roads in a big way, a Chennai-based TVS group company is busy parking itself in the e-aftermarket services business. Ki Mobility Solutions has moved swiftly, tying up with as many as eight electric vehicle (EV) original equipment manufacturers (OEMs) — including with six-year-old Gurugram-based e-scooter-maker Okinawa and Coimbatore-headquartered e-moped maker Boom Motors.

Ki Mobility was created by TVS Automobile Solutions (TVS ASL), India’s largest player in the automotive aftermarket segment, in November 2020. It claims to be India’s first full-stack O2O (online-to-offline) digital platform that operates the myTVS parts and accessories