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Mahindra & Mahindra unveils brand new logo for SUV Portfolio

The new XUV700 will be the first vehicle to wear the Twin Peaks logo, followed by other SUV products in a phased manner

M&M SUV Logo, Mahindra & Mahindra
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M&M new SUV logo

BS Reporter
Mahindra & Mahindra (M&M) on Monday unveiled its new visual identity, including a brand-new logo that to differentiate its SUV portfolio. 

The new XUV700 will be the first vehicle to wear the Twin Peaks logo, followed by other SUV products in a phased manner. 

The complete brand identity was designed by the Mahindra Design Team and embodies the willingness to change to suit a new world order, M&M said in release. The new identity will be communicated through a digital and television campaign.

Speaking about the visual identity, Rajesh Jejurikar, Executive Director, Auto &

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