Mahindra & Mahindra (M&M) on Monday unveiled its new visual identity, including a brand-new logo that to differentiate its SUV portfolio.
The new XUV700 will be the first vehicle to wear the Twin Peaks logo, followed by other SUV products in a phased manner.
The complete brand identity was designed by the Mahindra Design Team and embodies the willingness to change to suit a new world order, M&M said in release. The new identity will be communicated through a digital and television campaign.
Speaking about the visual identity, Rajesh Jejurikar, Executive Director, Auto &
The new XUV700 will be the first vehicle to wear the Twin Peaks logo, followed by other SUV products in a phased manner.
The complete brand identity was designed by the Mahindra Design Team and embodies the willingness to change to suit a new world order, M&M said in release. The new identity will be communicated through a digital and television campaign.
Speaking about the visual identity, Rajesh Jejurikar, Executive Director, Auto &