Maruti Suzuki plans digitised financing options amid growing online demand

Maruti Suzuki, which has witnessed a significant jump in online enquiries, plans to offer fully-digitised financing options for car buyers, according to a senior company executive.

The country's largest car maker that sells on an average one out of every two cars sold in the country has seen digital enquiries spike to over 45 per cent during the lockdown months.

Maruti Suzuki Executive Director for Sales and Marketing Shashank Srivastava told PTI that the company has already digitised as many as 21 of the 26 touch points in a car purchase journey, including documentation and payments.

"We've launched a pilot for a one