The Indian automotive industry is in the middle of a fearsome slump, with sales in July this year down 31 per cent over July 2018. Maruti Suzuki, the industry behemoth, has taken a scarcely believable hit of 36.7 per cent over July of last year, and when MSIL catches a cold, you know you should expect an epidemic of flu among other automotive brands. In the midst of all this doom and gloom, what is a manufacturer to do? If you’re MSIL, you select your best brave face, take it on the chin and plough forward, and one of the