Maruti wants sub-brand Nexa to contribute a larger share of the top line

Historically, Maruti's biggest advantage has been understanding what customers want

Maruti, India’s largest car-maker, initially built its reputation as a mass-market manufacturer. But its premium brand, which falls under the sub-brand Nexa, established in July 2015, has sold well over a million cars and contributes almost 20 per cent of the total Maruti Suzuki passenger vehicle sales. If the sub-brand were considered a company by itself, it would have figured among the top five in terms of market share last year. In 2020-2021, the brand reported 254,000 units in car sales.

Driving Nexa’s trajectory has been the Baleno hatchback, which was recently launched in its second generation. Maruti invested Rs