Mercedes Benz, the company that made the first-ever motor car known to man, has made a habit of venturing into unexplored categories. The car manufacturer begins by launching a cutting-edge product and then expands into the segment thus created.
It did so when it launched the V-Class to create the luxury camper-van segment; and when it came out with a new generation of entry-level cars for millennials in the MFA platform range; and again when it brought in AMG performance vehicles to India.
Sticking with its first-mover-advantage philosophy, it has now come out with the first all-electric SUV, the EQC – thereby