Business Standard

Mercedes-Benz, the first motor car maker, flags off race for luxury EVs

Launched a few weeks ago, Merc's electric SUV is among the other such luxury electric vehicles (EVs) that are on their way

Mercedes-Benz EQC 400, ELECTRIC VEHICLES, EV
Premium

All Merc cars are silent on the inside and have insulated cabins. This one is no different despite being battery-powered

Pavan Lall Mumbai
Mercedes Benz, the company that made the first-ever motor car known to man, has made a habit of venturing into unexplored categories. The car manufacturer begins by launching a cutting-edge product and then expands into the segment thus created.

It did so when it launched the V-Class to create the luxury camper-van segment; and when it came out with a new generation of entry-level cars for millennials in the MFA platform range; and again when it brought in AMG performance vehicles to India.

Sticking with its first-mover-advantage philosophy, it has now come out with the first all-electric SUV, the EQC – thereby

What you get on BS Premium?

  • Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • Pick your 5 favourite companies, get a daily email with all news updates on them.
  • Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • Preferential invites to Business Standard events.
  • Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
VIEW ALL FAQs

Need More Information - write to us at assist@bsmail.in