Mercedes Benz to sell cars in India directly to buyers via franchise

The invoicing to be done in the name of the company instead of dealers

Now you can buy a car directly from Mercedes Benz. The luxury car market leader has introduced a direct to customer sales model for the first time in India as it seeks to better the buying experience, the company said on Wednesday. It’s a first by a luxury car company in India and will pave the way for more companies toeing the line, said analysts and dealers.

Termed ‘Retail of the Future’ (ROTF), it is a win-win situation for customers, the company and its franchise partners. Under the new retail models,  Mercedes-Benz India will own the entire stock of cars,