Riding on robust sales, iconic Royal Enfield hits the global road

After facing shareholder heat last month, how has Lal's gamble to take the brand international fared?

On September 1, Eicher Motors Managing Director (MD) Sidd­hartha Lal conducted the virtual launch of the new Royal Enfield Classic 350, describing his motorcycles as “timeless, unhurried and uncomplicated”. None of those adjectives would have applied to his situation barely a week before when he faced a major crisis since he started running the show.
 
On August 17, shareholders voted down the reappointment and pay hike of 10 per cent for Lal. On August 23, Eicher Motors’ board of directors decided to unanimously reappoint him MD but with a revised remuneration package. The company will go back to shareholders