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Suzuki Motor charges up for EVs, spells out strategy for the first time

The Japanese auto major spells out its strategy for the first time and puts its India subsidiary at the centre of its plans

EVs, Electric vehicles, cars, automobile, charging, battery
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R C Bhargava, chairman, Maruti Suzuki India, said, “EVs have never been ruled out. It has always been a function of cost, performance and affordability in India”

Shally Seth Mohile Mumbai
Last week, Suzuki Motor Corp (SMC) in an investor presentation expressed strong intent to enter the electric vehicle (EV) space. This is part of a larger strategy the Hamamatsu-based firm has drawn up in developing electrification of technologies as it seeks to achieve carbon neutrality.

The significance of this presentation is that it marked the first time that the Japanese carmaker spelt out its EV strategy with well-defined timelines. SMC plans to develop electrification technologies by 2025, fully im­plement them in pro­ducts from the same year, and make a full-scale quantitative in­crease from 2030.

The announcement by Japan’s third-largest carmaker

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