Swift, nifty, Maruti Suzuki's latest stands out in the small car segment

The fourth-gen hatchback blends user friendliness and practicality to serve up a value proposition

While managers at every car company in India now have regular boardroom discussion on what their new SUV rollout is going to be, the one segment that has remained consistently resilient — through economic downturns or pandemic-induced slowdowns — is the small car or the hatchback. This is also a segment that is as competitive as it is popular with cars such as the Volkswagen Polo, Tata Tiago, Renault Kwid, Honda Jazz, Hyundai i20, among others, vying for attention (see chart). 

For the country's largest carmaker Maruti Suzuki, the Swift has been more than just a volume driver and “hero product".