Tractor sales remain strong in August with estimated 70% growth

Increase in Kharif sowing area, good monsoon, good rural cash flows and base effect among factors that have driven volumes

Tractor sales continued their strong momentum in August, driven primarily by the positive sentiment, increase in kharif sowing area, good monsoon, strong rural cash flows, and base effect. 

Tractor makers, except Escorts, Mahindra & Mahindra (M&M), and Sonalika, are yet to publish their numbers for August. However, T R Kesavan, president of the Tractor and Mechanization Association, estimates 70 per cent growth in overall sales in August, from the 37,050 units in August 2019. 

Escorts and M&M — the top two tractor manufacturers — reported 80 per cent and 69 per cent growth for the month, respectively. Sonalika recorded an 80 per