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Volkswagen bets on new launches, better after-sales to gain India mkt share

The company has launched premium sedan Virtus, its second product under the India 2.0 project

Volkswagen
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Volkswagen

Arindam Majumder New Delhi
Amid a rush of SUV sales, Volkswagen is betting on its premium mid-sized sedan Virtus to gain market share in India.

The Volkswagen Virtus is the second product under the India 2.0 project that has been developed on the MQB A0 IN platform, with up to 95 per cent localisation.

In February, the company posted registered a growth of 84 per cent YoY in sales, primarily driving on the Taigun, which it launched last year.

In late 2019, it announced a massive structural and operational overhaul worth €1 billion, one of the biggest investments in the Indian auto sector.

The

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