At 30, with a degree in liberal arts, a satisfactory job in the United States, a green card and the great American dream staring him in the face, Vikas Jhunjhunwala found himself in the midst of a mid-life crisis — a decade earlier than he would’ve perhaps liked.
While in the US, Jhunjhunwala had been studying, absorbing and finding himself more and more drawn towards what economists and visionaries such as C K Prahalad and Muhammad Yunus were advocating: focusing on the base of the pyramid. The double bottom line concept — doing well and doing good both at the