Business Standard

A sneak peek into digital futures

Prashant Kumar's book takes a deep dive into the evolution of the media and content marketing landscape in India

A sneak peek into digital futures
Premium

Made in Future: A Story of Marketing, Media & Content for Our Times

Saurabh Sharma
Made in Future: A Story of Marketing, Media & Content for Our Times
Author: Prashant Kumar
Publisher: Penguin Business
Pages: 305
Price: Rs 499
 
I open Amazon Prime and the homepage yells: Because you watched Four More Shots Please! you may like Hostel Daze. The moment I enter my PIN to withdraw money, the ATM machine reads, “Wait until we retrieve your favourite transaction … Withdraw 2,000?” Doesn’t it amaze you how dramatically our everyday lives have changed over several decades because of digitalisation? And if we’re curious to know what the future holds, then perhaps one needs a deep

What you get on BS Premium?

  • Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • Pick your 5 favourite companies, get a daily email with all news updates on them.
  • Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • Preferential invites to Business Standard events.
  • Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
VIEW ALL FAQs

Need More Information - write to us at assist@bsmail.in