Advocate of advertising

MEET YOUR ENTREPRENEUR

Bhargav Trivedi did not allow his talent to remain in the cocoon of law books. That is why he ventured into directing TV serials and documentaries after completing graduation in law in 1986.

For 10 years after his college, he directed a number of serials and then incorporated Chrysalis Communications Pvt Ltd, an advertisement and communications company, in 1997 with an initial investment of over Rs two lakh.

Now, Chrysalis Communications is a Rs 1 crore company.

"Right from my college days I had planned to be in the information, communication and entertainment industry. Most of the serials directed by me were aired on Doordarshan Gujarati and were among the most popular serials in those days. All my producers were profited by those serials. I had directed serials for my father also. While working on television serials, I got exposure to the advertisement industry. I planned to tap the huge potential of the industry and incorporated Chrysalis Communications," said Trivedi, director of Chrysalis Communications.

Chrysalis started off with producing TV commercials.

The company has now diversified into making of documentaries and advertisement in print, electronic and other media.

The company reported a turnover of around Rs one crore at the end of last financial years and aims to grow at the rate 30 per cent in current financial year.

The most popular serials directed by Trivedi include 'Kaka Chale Vanka', 'Kone Hati Evi Khabar' and 'Zanza'.

Trivedi made the famous census campaign for the government of India in 2001, featuring actress Shabana Azmi.

The campaign was aired on Doordarshan National.

Chrysalis Communications also made advertisements for the Tourism Corporation of Gujarat Ltd, which was aired on BBC and Discovery channel, and Vibrant Gujarat Global Investors Meet-2003 for the government of Gujarat, which was aired on CNBC and BBC.

The company is at present working on a prestigious assignment by the ministry of information and broadcasting, government of India, to create an interactive CD ROM on Sanchi Stupa in Madhya Pradesh.

Chrysalis has made several documentaries and commercials for various government departments and private companies.

Trivedi is also in talks with Indian Oil Corporation to make a film for their pipeline division.

"We are planning to enter into event management from the next financial year and are already in talks with our existing clients.

The company also plans to own a studio with all equipment and is planning to invest over Rs 30 lakh in the next two years in a phased manner," said Trivedi.

He attributes his success to his father Narendra Trivedi and believes in hard work.

He likes to watch cricket mathces and movies and is a big fan of actor Dev Anand.

When free, he will be with his family and friends.

Trivedi is married to Sangeeta and has two sons, Aditya and Rahul.

He wants both of his sons to join his business but says the final decision is with them.