Apple Inc after Jobs

Both men helped save a sinking Apple in the 1990s - Ive first, overseeing the design of a new line of computers with candy-coloured transparent cases

AFTER STEVE: How Apple Became a Trillion-Dollar Company and Lost Its Soul

Author: Tripp Mickle

Publisher: William Morrow

Price: $29.99 

Pages: 495

Between 2001 and 2010, Apple launched the iPod, the iPhone, the MacBook Air and the iPad; each redefined its product category. Of these, the iPhone was the most important. Its obvious superiority forced every other company selling expensive phones to copy Apple’s design or collapse (Nokia, BlackBerry and Palm were gutted within years.)

Steve Jobs, Apple’s co-founder and animating spirit, died in 2011, leaving the firm in the hands of Jony Ive, the British-born designer-savant, and Tim Cook, a child of Alabama who’d become