Arrow to launch innerwear collection

Arrow, the formal wear brand marketed by Arvind Clothing in India, as part of its plan to address the various strata of consumers, plans to lauch its innerwear offering next week.

It has already launched its womenswear last week. This is the second menswear brand after Mudra Garment's Allen Solly to step into womenswear.

Arrow brand has a revenue of Rs 75 crore and aims to reach Rs 100 crore by next year. About 70 per cent of the revenues come from classic and premium segment of men's formal wear.

Janak Dave, business head, Arrow, said Arvind Brands plans to introduce more value-added products with greater variety. Eight months ago Arrow had opened two exclusive showrooms in West-Asia.

It has now opened its eighth exclusive showrooms in Bangalore. This 1,500 sq ft showroom will have four categories - classic, preium, sport and urban.