Business Standard

Wednesday, January 08, 2025 | 07:08 PM ISTEN Hindi

Notification Icon
userprofile IconSearch

Book review: Santro's story, from the driver's seat

Mr Subbu said the Santro's Zip Drive version was the first small car to have a power steering

Image
Premium

Suveen Sinha
Santro
The Car that Built a Company
B V R Subbu
Hachette
254 pages; Rs 599

Old-timers at Maruti still sigh: “Had we launched the WagonR earlier, there would have been no Santro.”

There almost wasn’t. The two exhibition prototypes of the Santro that arrived in India to be presented at the 1998 Auto Expo were damaged, thanks to the less-than-ginger cargo handling. Dilip Chhabria, ace car designer, stepped in to make them suitable for exhibition.

That Expo became a high-water mark for automotive shows in these parts. It also saw the Tata Indica crawl out of a giant oyster, and Daewoo took the covers off

What you get on BS Premium?

  • Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • Pick your 5 favourite companies, get a daily email with all news updates on them.
  • Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • Preferential invites to Business Standard events.
  • Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
VIEW ALL FAQs

Need More Information - write to us at assist@bsmail.in