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Hindi film actor Aamir Khan may have been actively using the micro-blogging platform Twitter from last year but he has successfully used it for his various brand and work promotions, says a study.
According to a report titled "B-Town Buzz" by TO THE NEW, an integrated digital networking services firm, almost 54% of Khan’s tweets are related to brand endorsements and 23% are related to work.
The only other Bollywood actor that comes near to these numbers is Hrithik Roshan, with 36% of his tweets devoted to brand endorsement, about his own clothing line HRX. And 23% tweets were work-related.
According to the report which has analysed 100 tweets for the top 10 celebrities of Bollywood, most of the conversation the celebrities indulge are in work promotion, endorsement and interaction with fans and friends.
The only actor that has used his Twitter account only for interaction is actor Amitabh Bachchan with 88% of his tweets focused on interaction. It is only actor Priyanka Chopra who has almost 47% of her tweets related to sharing personal moments.
| What are Bollywood celebrities tweeting in India | ||||||
| Celebrity | Brand Promotion | Interaction | Sharing personal moments | Sharing quotes, facts & wisdom | Social awareness & cause | Work Promotion |
| Amitabh Bachchan | - | 88% | - | 6% | - | - |
| Aamir Khan | 54% | 12% | 0.30% | 2% | 6% | 23% |
| Shah Rukh Khan | 2% | 61% | 15% | 6% | - | 16% |
| Priyanka Chopra | 1% | 23% | 47% | 10% | 3% | 16% |
| Salman Khan | 5% | 53% | - | - | 20% | 14% |
| Hrithik Roshan | 36% | 28% | - | 5% | 5% | 23% |
Though the report does not compare how Twitter is used by Hollywood celebrities, a recent analysis by Time Magazine said that actor Leonardo DiCaprio was the smartest celebrity on Twitter.
Time came out with the rankings based on commonly used reading comprehension test. DiCaprio who has around 11.6 million followers often tweets about ocean conversation and global warming.
Some of the other Hollywood celebrities who made it to the list include Jimmy Kimmel, Samuel L Jackson and singer Justin Bieber’s mom.
In India the report shows that the activity level of several actors match to the movies getting released. For instance, Shahid Kapoor has the highest share of tweets towards work promotion just like last year, which however declined from 62% to 58% this year. With several of her movies slated for release this year actor Sonakshi Sinha used Twitter for work promotion with 38% of her tweets promoting her upcoming releases.
