Marketing Moves
A new approach to profits, growth and renewal
Philip Kotler, Dipak C Jain
and Suvit Maesincee
Harvard Business School Press
XII + 195 pages/Price $ 29.95
The first few pages of the the book, Marketing Moves strikes you as an academic work. If you happen to be one of those who regularly follow events unfolding in the world of business, those pages seem like a summary of everything you already know.
But don
