CAA KWAN, the entertainment marketing and management company, will represent Bollywood actor Deepika Padukone as her complete brand custodians.
CAA KWAN, a joint venture between US-based talent agency Creative Artists Agency (CAA) and KWAN Entertainment & Marketing Solutions, will manage Padukone's all commercial engagements, be it endorsements, films or live appearances.
Anirban Das Blah, Managing Partner, CAA KWAN said, "There is no female superstar in the current generation of Bollywood other than Deepika Padukone. She is independent, talented, focused, yet warm and family oriented – all of which are close to what the youth of the country relate to today. After managing her film work for a year, we are glad to take our relationship with her further, to be her exclusive agents in the brand and appearance market.”
Padukone added, “After working closely with the team at CAA KWAN for over a year, I’m happy to have them represent me exclusively. Knowing that I have a team that is working so efficiently and tirelessly for me, gives me the freedom to completely focus on my craft."
CAA KWAN had been managing her film work for about a year.
