Celebrating the unmentionable

The book is a must-read especially for civil servants and all those who aspire to bring about transformation in their spheres of activity

The Swachh Bharat Revolution: Four Pillars of India's Behavioural Transformation

Parameswaran Iyer (Ed)

Harper Collins, Rs 699, 280 pages

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The Swachh Bharat Mission (SBM) “has become India’s sanitation revolution and one of the biggest behaviour change mass movements in history” writes Parameswaran Iyer, the man behind this movement and editor of  The Swachh Bharat Revolution. SBM has proved that “impossible is indeed nothing”. “Rules were broken” as Valerie Curtis, professor, London School of Hygiene and Tropical Medicine, puts it, and the team dared to tread “a path never travelled”. She goes on to state that “the discourse has changed to the extent