Chandamama, the comic that has enthralled three generations of Indians, is now trying to keep up with the times.
On the cards of the firm is a 95-minute movie which is a result of a tie-up between Chandamama and Toonz Animation. The firm is also looking to make TV serials, studios, make films and develop TV programmes too. Chandamama is trying to be more contemporary with the newer titles. The firm is looking to have science fiction as a genre.
“But, there is headroom for everyone. It is a nascent sector,” said L Subramanyan, CEO, Chandamama India Ltd. Chandamama has also launched illustrated Ramayana, the work on which began 15-18 months ago. “We must see a change of product as per demand,” he added.
Chandamama was acquired by Mumbai-based Geodesic Information Systems during mid-2007. Today, it boasts of a circulation of around 400,000.
The firm is now looking to multimedia approach to the comic industry. The online edition, Chandamama.com version 2 was launched last month.
