Creative designs

Some find the thought of designers being part of anything other than fashion absurd, but as the relevance of design application changes it is noticeably evident that the role of the designer must change too.

The bandwidth of opportunity in our country is growing, clearly opening new doors and avenues for utilising all the vital talent coiled within them.

Creativity has found a new meaning in every facet of business and the non-business way of life. Everything that one is expected to do in the New World must go through the fine filters of aesthetics that society at large dictates.

In addition, we as a society use fashion and style to camouflage a look that we create for others. The distinct difference between our father's generation and ours is the way we choose to show our individuality via personal style.

A more individualistic outlook versus a more generic way of life is changing the way professionals intermix their businesses too. This may just be the melting pot where the big opportunities lie; with no yardsticks and templates, it takes a trained mind to realise that the possibilities are endless.

In a snapshot, one could consider this the new frontier which will challenge us to create new systems, in order to harness effectively the push-pull effect of design on business and other walks of life.

The Internet will become one such medium, where the gamble of ideas will give birth to fantastic initiatives. The distance between ideas from different genres will be forced to shrink onto laptop screens.

For example, Asian Paints R&D and design rooms could work via the net and log on to designers fashion colour forecast servers to synergise the current season's colours with say sales and marketing strategies or forthcoming ad campaigns.

A business trip planned by your tour operator could be replaced by a custom-designed package by a high-end design house, or Oracle's employee empowerment weekend might just have a creative edge to it.

Be it a business problem-solving meet or a stale brainstorming session "" each one of us needs an experience that takes us closer to a place where we on our own cannot go.

This would be the ideal place to bring in anonymous but sharp viewpoints from fresh professionals with unique and unrelated fields to offer new perspectives on musty ideas.

They say, if you remove the element of fear, creativity then has no bounds! So perhaps it might not be such a bad idea to tap into the high fidelity line of other professionals as and when the need arises.

It might just be the ultimate weapon for competition, since that's what we all are looking to overcome and emerge on top, so then why not do it in style!