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Creative spark lights up telecom ads

AGKSPEAK

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A G Krishnamurthy New Delhi

Perhaps it's because the category has so much innovation, both in tariff and in handsets that it fuels the creative spark far more than a toilet soap or a toothpaste can ever hope to do. This industry has come a very long way from being a mere voice service to offering music, photography, chat, internet, all in the palm of your hand

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First Published: Jun 06 2008 | 12:00 AM IST

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