How the BJP Wins
Inside India’s Greatest Election Machine
Prashant Jha
Juggernaut
235 pages; Rs 399
The successive electoral triumphs of the Bharatiya Janata Party (BJP) have mesmerised its supporters and rivals alike. After their election victories in Assembly polls this year, particularly in Uttar Pradesh (UP), Prime Minister Narendra Modi and BJP chief Amit Shah are perceived to be invincible.
If the 1984 Lok Sabha verdict can be attributed to a sympathy wave in favour of the Congress, a majority of Indians were either not born or too young to remember a leader and party exercise such