Business Standard

Decoding BJP's winning formula

Book review of 'How the BJP Wins: Inside India's Greatest Election Machine'

Prime Minister Narendra Modi
Premium

Prime Minister Narendra Modi

Archis Mohan
How the BJP Wins
Inside India’s Greatest Election Machine
Prashant Jha
Juggernaut
235 pages; Rs 399


The successive electoral triumphs of the Bharatiya Janata Party (BJP) have mesmerised its supporters and rivals alike. After their election victories in Assembly polls this year, particularly in Uttar Pradesh (UP), Prime Minister Narendra Modi and BJP chief Amit Shah are perceived to be invincible.

If the 1984 Lok Sabha verdict can be attributed to a sympathy wave in favour of the Congress, a majority of Indians were either not born or too young to remember a leader and party exercise such

What you get on BS Premium?

  • Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • Pick your 5 favourite companies, get a daily email with all news updates on them.
  • Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • Preferential invites to Business Standard events.
  • Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
VIEW ALL FAQs

Need More Information - write to us at assist@bsmail.in