Emotion trumps reason

There simply isn’t a good reason for the designer to take note of the Indian elections. And even less reason to call it and venture to guess the result. Apart from the obvious risks, the design lens seems too underpowered to bring an election into its focus.

If one sees design as a primarily visual field, the commentary on an Indian election might seem rather bare. Unlike, say, the US elections, Indian election campaigns aren’t designed, or not in a sense that professionals or their audiences (that’s you) would recognise. 

But seeing the deep design of things requires us to